Google Advertising September 6th - Geelong Practical Short Course

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Google Advertising September 6th - Geelong Practical Short Course

  • Thursday September 6th 2018

  • 9.00am - 12 noon

  • Runway Geelong - Federal Mills, North Geelong.

  • Morning tea provided

Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximize return on advertising spend. We cover Google AdWords (text ads and display), setting up the Google Merchant Center and running Google Shopping Campaigns., The session is practical, and all participants will walk out of the room with a documented one-page Google ads strategy, as well as a Google campaign set up and ready to go. Come along, learn agency insider tips and start running effective Google ads today for your business or brand.

You will learn:

An introduction to Digital Marketing and Google

  • What Australians are doing online - the latest trends

  • Organic and paid search

  • How Google search is changing, and how that effects marketing

  • Where does Google AdWords, the Google Display Network and Google Shopping ads fit within a strategy

How to plan, build and run campaigns

  • Defining marketing objectives

  • Structuring campaigns.

  • Google Merchant Centre – what is it and how to setup.

  • Hands on experience setting up campaigns

  • Understanding which type of campaign

  • Which platform best suits your strategies

  • What makes good ads

  • Setting up the Google Tracking

  • How to track more than clicks

How to optimise and make sure campaigns are working

  • Campaign metrics and terminology

  • Useful tools

  • How to get results

  • Agency tips

  • Using Google Analytics to monitor campaigns

Who Should Attend?

·         Marketing managers

·         Marketing coordinators

·         Small – medium sized business owners

·         Start-up founder

Please contact us if you have any questions at or 0448 831 922.


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