Arthur St Digital’s extensive experience in running optimised CPA (cost per acquisition) campaigns allowed them to identify key parameters required. The process required creating an impactful presence via Google’s Shopping Network and paid social media advertisements.
The powerful aspect of these platforms is the detailed consumer targeting that can be applied to get in front of the targeted persona/s, maximising budget efficiency while delivering results.
For example, there is a niche consumer segment that Up There Store wanted to target – the ‘sneaker fanatics’. By establishing detailed targeting surrounding their demographics, purchase behaviours, interests, timing, devices, etc, the campaign was in the eyes of the target in a seemingly natural setting. Coupled with high quality visual content and messaging, the campaigns across Google, Facebook, and Instagram proved immediately successful. ↓
The result exceeded the client’s initial expectations of their own online potential. Up There Store were now competing and beating larger brand competitors online. A relatively small investment of $6400 across all channels generated $52,000 in revenue from 263 sales. This represents a massive return on investment of 809%, showcasing the power of highly targeted, creatively strong digital campaigns. Arthur Street’s emphasis on establishing the
metrics for tracking and measuring success allowed Up There Store to transparently see the direct benefits of undertaking the paid campaigns.