murphys geelong.

Murphys is a great local pub in Geelong. Originally known as The Argyle Hotel, Murphys is one of Geelong’s oldest Pub’s, built back in 1855. The Murphys team approached Arthur St Digital to help them with their marketing strategy, to establish and rebrand the iconic pub to the younger Geelong locals.

digital strategy.

Together we developed a strong marketing recommendations strategy for Murphys to position their brand to a new younger audience, as well as raising awareness about their brand new rooftop bar. The strategy that was developed covered all essential aspects of a strong marketing campaign strategy, from identifying target audiences and key selling points, to how to successfully launch and promote the opening of the new rooftop bar on digital and social channels.

Our team work-shopped and developed a new tagline for Murphys – “The Original Meeting Place since 1855” – which is still being used across all platforms of Murphys marketing.

what we covered.

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Target audiences

 
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Influencers and partnerships

 
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Key selling point

 
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Promotions

 
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Competitors

 
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Facebook advertising

 
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Content and social media

 
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Website and Google AdWords

 

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