geelong cats.

The Geelong Cats Football Club is the leading professional AFL team in Geelong. The client is an established brand and club, promoting itself in all aspects of digital marketing including online and offline sales and digital and social media. The Geelong Cats Football Club identified the challenges that changing technology, consumers and social media has on business, but they were unsure of how to tackle this ever-changing and developing problem.
That’s where Arthur St digital came in.

digital masterclass.

The Session

To assist the Geelong Cats Football Club, Arthur St Digital Director Matt Cowdell, ran a full-day training session for the Geelong Cats marketing department team. The session was an intensive hands-on session which provided the client with a general overview of the fundamentals of digital marketing. Topics covered included everything from the role of digital marketing in business, to how to implement Search Engine Optimisation (SEO) for Google Ads and Facebook Ads.

what we covered.

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The digital landscape

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Digital media framework and objectives

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Digital evolution and revolution

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Google - SEO and AdWords

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Social media trends

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Role of 'new'digital channels vs traditional channels

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How businesses and brands use digital

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Facebook ads - audience targeting, Facebook and Instagram ads

what they thought.

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Jess:

Was a wonderful course, really engaging and insightful and provided us with many ways to develop in the Digital World! Really enjoyed it.

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Adrianna:

Matt was highly engaging and kept the group interested the whole time. Explained things thoroughly when asked and also able to go back to lameman terms when we didn’t understand. Would love to continue to day 2.

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David:

The program was helpful in getting my head around all available ad options and delivery channels.

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Sarah:

Great detail of information covered all aspects of digital marketing platforms. Provided information on where consumers are at and where investment should be made for future.

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