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Google Ads Workshop

Start
July 19, 2019 9:00 am
End
July 19, 2019 12:00 pm
Address
The Village Geelong, 43-45 Brougham Street, Geelong VIC 3008   View map

$45.00

Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend. We cover Google Ads (text ads and display), setting up the Google Merchant Centre and running Google Shopping Campaigns.

The session is practical, and all participants will walk out of the room with a documented one-page Google Ads strategy, as well as a Google campaign set up and ready to go. Come along, learn agency insider tips and start running effective Google Ads for your business or brand.

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Training Details

Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend. We cover Google Ads (text ads and display), setting up the Google Merchant Centre and running Google Shopping Campaigns.

The session is practical, and all participants will walk out of the room with a documented one-page Google Ads strategy, as well as a Google campaign set up and ready to go. Come along, learn agency insider tips and start running effective Google Ads today for your business or brand.

Who our workshops are for:

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small – medium sized business owners
  • Start-up founder
  • Marketing students/graduates

What the workshop covers:

  • The latest digital and social media trends
  • Organic vs Paid search
  • Understanding where Google Ads, the Google Display Network and Google Shopping ads fit within a Marketing Strategy
  • Defining marketing objectives
  • Structuring Google Ads campaigns
  • Understanding the Google Merchant Centre
  • Hands-on experience setting up campaigns
  • Understanding which platform best suits your strategies
  • Learning what makes ‘good ads’
  • Setting up the Google Tracking
  • Reporting and Analysis via Google Analytics
  • Optimisation methods, tools and tips

Perks of the session:

  • Exclusive opportunity to ask questions and have discussions with one of our business director – Matt Cowdell

What to bring:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular  Google Ads and your website platform.

Any questions? Please contact us if you have any questions – [email protected] or 0448 831 922

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