Facebook Advertising Practical Short Course

$195.00

Upskill in the Facebook world and understand what it takes to drive a brand’s marketing efforts online.

In stock

Description

Learn how to develop Facebook advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend.

The session is practical, and all participants will walk out of the room with a documented one-page Facebook ads strategy, as well as a Facebook campaign set up and ready to go. Come along, learn agency insider tips and start running effective Facebook ads today for your business or brand.

You will learn:
An introduction to Digital Marketing and Facebook Ads
•    What Australians are doing online – the latest trends
•    How is social media changing, and how that effects marketing
•    Where do Facebook ads fit within a strategy

How to plan, build and run campaigns –
•    Defining marketing objectives
•    The targeting capability
•    Hands on experience setting up campaigns
•    Understanding which type of campaign
•    Which ad unit is best for your campaign
•    What makes good ads
•    Setting up the Facebook Pixel
•    How to track more than clicks

How to optimise and make sure campaigns are working 
•    Campaign metrics and terminology
•    Useful tools
•    How to get results
•    Agency tips
•    Using Google Analytics to monitor campaigns

Who Should Attend?
•    Marketing managers
•    Marketing coordinators
•    Small – medium sized business owners
•    Start-up founder

*Morning Tea Provided

Please contact us if you have any questions at [email protected] or 0448 831 922.

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