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Digital Marketing Fundamentals – One Day Workshop

February 21, 2019 9:00 am
February 21, 2019 4:30 pm
Runway Geelong - West 6, Federal Mills Park, 33 Mackey St, North Geelong 3215   View map


This short course will provide you with the fundamental elements to kickstart your marketing initiatives with actionable skills to implement for immediate impact.

In stock



Our digital fundamentals training session will give you practical tools to better understand digital marketing for a small business, right through to marketing managers wanting to broaden their knowledge base.

You will learn:

  • What Australians are doing online – the latest trends
  • Common digital terminology
  • The roles of digital channels vs traditional: data driven
  • How businesses and brands use digital
  • How to set objectives for digital media
  • SEO basics
  • Paid Search (AdWords) basics
  • Pay Per Click Advertising – facebook and google
  • Intro to marketing models
  • Content Marketing basics and strategy
  • How to develop a digital marketing strategy


Digital Fundamentals Outcomes:

  • Increased confidence in discussing digital.
  • Better understanding of all digital channels and their strengths/ weaknesses.
  • Removing barriers and fear factors.
  • Building rounded digital marketers
  • Building businesses and individuals digital marketing capability >>business growth

Lunch, morning and afternoon tea provided.

Please contact us if you have any questions at [email protected] or 0448 831 922.


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