You will learn:
- Basic digital marketing tactics.
- Common digital terminology
- Adding conversion tracking for Woo Commerce, Shopify and other common eCommerce platforms.
- Developing “in-channel” marketing funnels
- Overview of Google Merchant Centre and Facebook Catalog
- Metrics to track and what the hell is ROAS
- Remarketing and best practice campaigns
- Increased confidence in discussing digital.
- Better understanding of all digital channels and their strengths/ weaknesses.
- Removing barriers and fear factors.
- Building rounded digital marketers
- Campaigns that deliver positive Return On Ad Spend
Morning tea provided. Please contact us if you have any questions at [email protected] or 0448 831 922.