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Digital for Marketing Managers

August 15, 2019 9:00 am
August 15, 2019 4:30 pm
Runway Geelong - West 6, Federal Mills Park, 33 Mackey St, North Geelong 3215   View map


This short course will provide you with the fundamental elements to kickstart your marketing initiatives with actionable skills to implement for immediate impact.

In stock


Training Details

This course is designed for marketing managers who already have a solid understanding of marketing principals and the however many P’s there are these days that make up the marketing mix.


Our Digital for Marketing Managers training session will give you practical tools to better understand digital marketing for for your brand and how to develop strategies that align with business goals.


You will learn:

  • What Australians are doing online – the latest trends
  • The role of digital channels and the customer journey
  • How businesses and brands use digital
  • How to set objectives for digital media and build strategies that work
  • Search optimisation
  • Paid Search (Google Ads)
  • Youtube Ads – basics
  • Google Display Network -basics
  • Facebook ads – in depth
  • Marketing measurement and google tag manager basics

Digital Fundamentals Outcomes:

  • Increased confidence in discussing digital and managing stakeholders or agencies
  • Better understanding of all digital channels and their strengths/ weaknesses
  • Understand industry benchmarks and recent industry changes
  • Removing barriers and fear factors
  • Building rounded marketers
  • More effective marketing for your brand

Lunch, morning and afternoon tea provided.

Please contact us if you have any questions at [email protected] or 0448 831 922.


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