Welcoming Peter Clark - Director

The Arthur St team is super excited to announce the arrival of Peter Clark, coming on as a Director. 

Peter joins our growing agency and brings a wealth of digital business smarts. As former Executive General Manager of the Herald & Weekly Times, we can't wait to see Peter apply his big business ideas to our operation, directly benefiting our clients.

With over 20 years’ experience in news, media and marketing, he has held senior management positions in some of Australia’s top media organisations, including; Executive General Manager of The Herald & Weekly Times, Executive General Manager, Metro and Regional Publishing - Digital for News Corp, and Digital Operations and Business Strategy Director for News Corp, Victoria.

He has recently packed up and moved with his family to the coastal town of Anglesea, in a welcome seachange after years in the big smoke.

Although he's super credentialed, Peter is an all-round nice guy. In his spare time you'll find him chasing the perfect wave or switching from Director to Dad, doing the junior sporting run arounds.

 

 
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Peter Clark - Director

 

Inbound Vs Outbound Marketing

Many professional services businesses still rely on outgoing marketing practices to generate leads and promote their brands.

Unless you've been living in a cave for the past 10 years you will know that consumers have changed, with the rapid growth of connectivity, technology and mobile devices, consumers are no longer engaged in traditional media and most gather information and consume media via digital means.


What does this mean for your business? If you currently invest heavily in TV, print, cold calling or otherwise, you may be missing out on a large segment of clients. The chicken has not only flown the coup, it's about to be someone's dinner. Your marketing spend may not be aligned to where consumers are spending their time.

What is Inbound Marketing?

Inbound marketing is a term used to define any marketing activity that generates inbound enquiries or leads. Most brands do this by creating unique, interesting (although sometimes not) content that consumers and clients find useful or informative. Anything that will help with their purchase decision or make their life a little easier. Then, it's simply a matter of working out which channels the content is best placed on. And that's all there really is to it. Content marketing can be easy and low cost.

For more information about how to start engaging your customers with content marketing, speak to us today.